How to Build an Online Course to Maximize Impact & Income Empowering Girls

If you're passionate about empowering girls and want to extend your impact beyond in-person workshops or one-on-one coaching, building an online course is a powerful way to reach more girls, create a lasting impact, and generate income. With the right tools and strategies, you can turn your expertise into a scalable product that transforms lives—while giving you more freedom and flexibility.

In this guide, we’ll walk you through the key steps to build an online course that not only changes lives but also creates a profitable income stream for your girls empowerment business. Plus, I’ll share my favorite platform, Kajabi, which makes it easy to build, market, and sell your course—all in one place.

Key Takeaways

• Learn how to plan, create, and market an impactful online course
• Discover strategies to attract and engage girls and their parents with your course content
• Understand how to create a scalable product that generates recurring income
• Explore the benefits of using Kajabi to build and grow your online course
• Get access to my exclusive affiliate link for Kajabi to start your journey today

Why Create an Online Course?

Building an online course allows you to expand your reach and serve girls from anywhere in the world. Instead of limiting your impact to local workshops or coaching sessions, an online course enables you to scale your business, help more girls, and maximize your income. Whether you focus on confidence building, leadership skills, or emotional resilience, your course can deliver life-changing content in a flexible, accessible format.

An online course offers:

• Scalability: Once your course is created, it can serve hundreds or even thousands of participants without additional time from you.
• Flexibility: Participants can go through the material at their own pace, allowing for deeper learning and reflection.
• Passive income: After the initial creation, you can generate ongoing revenue as new students enroll in your course.

By leveraging technology, you can make a lasting impact on girls' lives while freeing up more time for yourself to focus on other projects or simply enjoy more flexibility in your schedule.

Step 1: Choose a Focus for Your Course

The first step to building a successful online course is choosing a focus that aligns with your expertise and the needs of the girls you want to empower. Think about what challenges girls in your niche are facing and how your course can help solve those problems.

Some potential course topics could include:

• Building self-confidence
• Leadership development for teens
• Managing stress and anxiety
• Mindset and manifestation for young women
• Goal-setting for academic and personal success

The key is to choose a topic that you’re passionate about and that meets a specific need in your audience. This will make it easier to create content that resonates with them and delivers real value.

Step 2: Outline Your Course Content

Once you’ve chosen a focus, it’s time to outline your course. Break your topic down into manageable modules or lessons that will guide participants through their learning journey. Each module should build on the previous one, helping girls gradually develop the skills or mindset you're teaching.

For example, if you're creating a course on building self-confidence, your outline could include:

1. Introduction to Self-Confidence
2. Identifying Limiting Beliefs
3. Building a Positive Self-Image
4. Overcoming Fear and Taking Action
5. Celebrating Your Strengths and Progress

Make sure to include a mix of teaching methods, such as videos, downloadable worksheets, and quizzes, to keep the material engaging and interactive. The goal is to create an immersive learning experience that holds your students’ attention and helps them implement what they’ve learned.

Step 3: Choose the Right Platform (Why I Recommend Kajabi)

To create a successful online course, you need a platform that’s easy to use, provides professional results, and helps you manage everything from course creation to marketing and sales. That’s why I recommend Kajabi—an all-in-one platform that allows you to create, market, and sell your course without needing to juggle multiple tools. [Get your 30 day FREE trial here!]

With Kajabi, you get:

• Drag-and-drop course builder: Easily create and organize your course content without needing any coding skills.
• Customizable templates: Choose from beautifully designed templates to create a professional-looking course site.
• Built-in marketing tools: Kajabi offers everything you need to promote your course, from landing pages to email campaigns.
• Sales and payment processing: Manage your sales and payments directly through the platform, simplifying the process of selling your course.

Kajabi makes the entire process seamless, whether you’re creating your first course or scaling an already successful business. Plus, their support team and resources ensure you get the help you need to grow your course and income.

👉 Ready to start building your online course with Kajabi? Use my affiliate link here to get started with an exclusive trial and start turning your passion into profit! Plus, get a FREE 60 minute strategy call with me to help you create your DREAM online course!)

Step 4: Market Your Course to Parents and Schools

Once your course is ready, it’s time to get the word out! Marketing your online course effectively is key to attracting participants and generating sales. When marketing a girls empowerment course, you’re often speaking not only to the girls themselves but also to their parents, who will likely be the decision-makers.

Here are some marketing strategies to help you promote your course:

• Create a dedicated landing page: Use Kajabi’s landing page builder to create a visually appealing, conversion-focused page that clearly communicates the value of your course.
• Leverage social media: Share empowering tips, testimonials, and behind-the-scenes looks at your course on Instagram, Facebook, and TikTok. Create posts that speak to both parents and teens.
• Use email marketing: Build an email list of interested parents, teachers, and community leaders. Offer a free resource, such as a confidence-building workbook, to encourage sign-ups.
• Partner with schools and organizations: Reach out to schools or youth organizations to see if they’d be interested in promoting your course to their students.

Remember to communicate the benefits of your course clearly—how it will help girls build confidence, overcome challenges, or achieve their goals. Testimonials and success stories from previous participants can be especially powerful in persuading parents to enroll their daughters.

Step 5: Optimize and Scale Your Course

Once your course is live and you’ve attracted your first group of participants, it’s time to start thinking about how to optimize and scale. Gather feedback from participants to see what they loved and what could be improved. Use that information to refine your content and improve the experience for future students.

To scale your course, you can:

• Run evergreen promotions: Use Kajabi’s automated marketing features to run ongoing promotions and funnel new participants into your course year-round.
• Create tiered offerings: Develop additional courses or coaching packages that complement your original course, offering a more comprehensive learning experience.
• Explore partnerships: Collaborate with other leaders, influencers, or organizations to promote your course to wider audiences.

The beauty of an online course is that once it’s created, you can continue to generate income from it indefinitely while still making adjustments and improvements as needed.

Empower Girls and Grow Your Income with an Online Course

Building an online course is an incredible way to scale your impact, reach more girls, and generate recurring income. By following these steps and using a platform like Kajabi, you can create a professional, engaging course that transforms lives while supporting your business goals.

Ready to start building your course and growing your girls empowerment business? Sign up for Kajabi using my affiliate link here and get started with a free trial today. Empower girls, maximize your impact, and create a scalable source of income—all with one powerful platform. 

I can't wait to help you maximize your impact & income in the girls empowerment space!