5 Tips To Help You Start Your Girls Empowerment Business
May 12, 2021
I'm so excited to share just a few tips and tricks I've picked up over the last decade of starting and growing one of the leading girls empowerment organizations in North America.
It's vital that girls have access to empowering programming now more than ever and I'm SO passionate about helping other women make an IMPACT and INCOME doing what they love!
Anyway, please keep in touch and follow along over at @fearlesslygirl on Instagram and please let me know how I can best serve you!
1. Get clear on your vision.
It can feel overwhelming not knowing where to start - I've been there!The key is figuring out your WHY - why is it you want to work with & empower girls? Get super clear on that and remind yourself of it often! It will be what keeps you going and driving forward.
Once you are clear on your WHY, dive in to the WHAT - what kind of programs/services do you want to offer? What age group do you want to work with? Are they online or offline programs? School based or community based? What are your key messages?
2. Create Signature Offer.
It can be tempting to want to start a million different programs & offerings (again...been there!) But the problem with that more often than not is that noting will get launched
Instead, pick ONE thing and get really good at that. For me, it was our flagship FearlesslyKiND Summit. For you, it might be an online girls group, one-on-one coaching, community workshops, parent-daughter events, or school programs.
Whatever it is, focus on making that one thing profitable and wildly successful before branching out.
3. Build A Community.
This is KEY to not only having a greater impact but making some pretty great income too! Having an engaged community of your target audience will help you grow and scale your programs and services so much easier and faster. Here are my top 3 tips:
- Choose ONE platform & be consistent. It can be tempting to be everywhere but it is almost impossible to consistently create content for multiple platforms.
- Get clear on your ideal customer. Speak to her, solve her problems and answer her questions with your content.
- Overdeliver, always. Give, give give! Go live doing Q&A, create freebies, give tips and advice and let them know YOU!
4. Spread The Word.
I know self-promotion isn't everybody's idea of a good time (again...I get it) but here's the thing! You are providing a powerful, important service and you owe it to the world to share it! So, don't be afraid to get the word out!
Ask friends/family/colleagues to help you get the word out, boost posts, build (and nurture) an email list, post daily, partner with local orgs and business and tell anyone who will listen!
5. Overdeliver, Always.
I'm a huge believer in underpromising and overdelivering. I always want everyone I work with (girls, educators, school boards, parents and major brands) to be blown away by the quality and overall experience of working with FearlesslyGiRL. I truly feel that has been one of the biggest reasons for the massive success of FearlesslyGiRL & FearlesslyKiND, and I want the same for you!
It's a cliché, but the extra mile is rarely crowded and it will lead to one of the most powerful forces in a service-based business - great word of mouth!
So there you have it! My top 5 tips on getting started after 15 years in the business building two massive brands in the girls empowerment space.
Interested in becoming a Facilitator and getting all the training and materials to start your girls empowerment business? Check out our Certification Program here.
And don't forget to grab your FREE Girl World 101 Workshop Kit! ⤵
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