The Ultimate Guide To Starting A Teen Life Coaching Business in 2024

If you're thinking about starting your own business coaching teens in 2024, you're in for an exciting journey. As a teen life coach, you get to help young people navigate through some pretty important years of their lives. This isn't just any regular job – it's a chance to really impact someone's life in a big way.

In this guide, I'm going to walk you through all the steps to get your business off the ground. We'll talk about how to find your unique coaching style, ways to make a brand that both teens and their parents will trust, how to keep your clients interested, and some cool ideas for your coaching programs. So, let’s get started!

 [Download the Full Guide Here]

Developing Your Coaching Philosophy and Style:

Alright, let’s talk about your coaching style. Think of this as your personal way of doing things – it’s what makes you, you as a coach! It’s really important because it sets the tone for how you help and connect with teens.

First, think about what matters most to you. Maybe it’s being honest, being kind, or maybe it's all about helping others grow. These are the values that will shape your coaching. Next, think about your own life experiences. What have you learned that could help a teenager? Maybe you’ve overcome some challenges yourself, and you can share how you did it.

Now, working with teens is special. They’re not kids anymore, but they’re not quite adults either. So, you've got to find a way to talk and connect with them that feels right. It’s a mix of being a guide, a supporter, and sometimes even a friend.

Your coaching style might change depending on who you’re working with because every teen is different. And that's okay! The best coaches can adapt and connect with each teen in their own unique way.

Building Your Brand:

Moving on to building your brand! This is all about how people see your coaching business. You want teens and their parents to look at your brand and think, “Yeah, this is someone I can trust to help me.” Your brand should show off what you’re all about and what makes you different from other coaches.

First up, what's your story? Why did you become a teen life coach? Sharing this can really help people connect with you. Then, think about how you want to come across. Do you want to be seen as fun and energetic? Or maybe more calm and understanding? This vibe should come through in everything from your website to your business cards.

And speaking of websites, make sure yours is easy to use and has all the info people need, like what you offer and how to contact you. Social media is super important too – it’s where a lot of teens hang out. Use platforms like Instagram or TikTok to share tips, stories, or even just updates about your day. It’s a great way to show your personality and what you stand for.

Lastly, remember to talk in a way that both teens and parents will get. You want to be cool and relatable for the teens, but also professional and trustworthy for their parents. It’s all about finding that balance.

Online Presence:

Now let's chat about your online presence. In today’s world, having a strong online presence is super important, especially if you want to connect with teens. They spend a lot of time online, so that’s where you should be too!

Your website is your online home. Make sure it looks good and is easy to get around. It should have clear info about what you do, how you help, and how people can contact you. Adding pictures of yourself and maybe some fun graphics can make it more inviting.

Social media is like your online hangout spot. It's where you can really show who you are. Post stuff that's helpful and interesting to teens – think tips for dealing with school stress or how to make new friends. But also, share a bit about yourself. Maybe a story about a challenge you faced when you were a teen.

Remember, it’s not just about posting; it’s about connecting. Reply to comments, ask questions, and join in on conversations. This makes you more than just a face on a screen – it makes you someone they can relate to and trust.

Lastly, think about how you show up on Google. When people search for a teen life coach, you want to be one of the first names they see. This means using the right words on your website so that search engines like Google show your site to the right people.

In short, your online presence is a big deal. It’s how you reach out and say “Hey, I’m here to help!” in a world that’s super connected online.

Marketing Strategies:

Now, let’s talk about getting the word out there – marketing your teen life coaching business. You want to reach both teens and their parents, right? So, your marketing needs to be spot-on.

First, social media is your friend. Teens are all over platforms like Instagram, TikTok, and maybe even Snapchat. Post content that’s cool and helpful, like tips on dealing with school stress or short, motivating videos. But remember, it’s not just about what you post; it’s also about how you interact. Answer questions, comment back, and be active.

Content marketing is another great way to go. This means writing articles or making videos about stuff that matters to teens and their parents. Could be anything from how to boost self-confidence to handling peer pressure. Share these on your blog, social media, or even on YouTube.

Don't forget about the good old word-of-mouth. Encourage your current clients to tell their friends about you. Maybe even set up a referral program where they get something cool for every friend they refer.

It’s also a good idea to network with schools and community groups. You could offer to do a free workshop or talk. This gets your name out there and shows you’re serious about helping teens.

And finally, make sure you show up where people are looking. That means getting your website in tip-top shape for search engines like Google. Use the right keywords so that when someone searches for a teen life coach, your site pops up.

In short, market your business in a way that’s fun and interesting for teens, but also professional and reassuring for their parents. It’s all about finding that sweet balance.

Client Engagement and Retention:

Finally, let’s talk about keeping your clients – the awesome teens you’re coaching – really interested and sticking around. It’s super important to build a connection with them and make sure they’re getting a lot out of your coaching.

First up, be an awesome listener. When you’re with your clients, really listen to what they’re saying. Teens can tell when someone is genuinely interested in what they have to say, and it makes a big difference.

Make your sessions interactive and fun. Nobody wants to sit and just talk for an hour. Use activities, games, and maybe some real-life challenges that they can tackle. This keeps things interesting and helps them learn by doing.

Be patient and flexible with your approach. Every teen is different, and sometimes it takes a while for them to open up or make changes. Stick with them, and adapt your style to what works best for each person.

Keep in touch with their parents, too. Let them know how things are going, and involve them in the process if it’s appropriate. It helps build trust and shows that you’re a team working together for their teen's benefit.

Celebrate their progress, no matter how small. It’s important to recognize their efforts and achievements. It shows that you’re paying attention and that you’re proud of them. Plus, it’s a big motivator!

In short, engaging with your clients and keeping them for the long term is all about making your sessions worthwhile and enjoyable, being there for them, and celebrating their journey. It’s about building a relationship where they feel valued and supported.

Teen coaching is about to take off (you heard it here first...) and I'm so excited to see what the future holds when girls everywhere have access to the support, guidance and safe spaces that coaching and mentoring provide. 

Want to get started making an impact and (income!) coaching tweens and teens?

👉🏼 Get Certified here or download our done for you 6 week teen empowerment Coaching Kit!

Want more in-depth strategies and insights on building your dream teen coaching business, program or side hustle? Download our full guide, “The Ultimate Guide to Starting a Teen Life Coaching Business in 2024.” 

 [Download the Full Guide Here]